2019 SPONSORSHIP DECK

Saturday, February 16, 2019

Dr. AJ Chandler Park - 178 E Commonwealth Ave. Chandler AZ 85225

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The Festival

Presented by Pride Group, get fired up at the second annual Chili Bourbon Festival on February 16, 2019 in Downtown Chandler. The competition heats up when local home cooks and chefs compete in the chili cook off. Each festival guest will receive a tasting card to sample chili from the competitors and vote for their favorite. Local restaurants will offer a variety of spicy, traditional and regional chili bowls and sides. Chili Bourbon Festival will feature more than a dozen bourbons. Guests can purchase mixed drinks or a card to sample six, half (.5) oz tasters. Other event highlights include a full day of country music, lawn games, interactive experiences and eating competitions.

Heartstrings

Heartstrings Foundation was created in 2017 by two brothers, Rowan and Aaron Pickering. They grew up in a family with a long tradition of military service, community involvement, and late night family jam sessions. Rowan has worked in the entertainment industry for over 25 years and Aaron spent 17 years as both USAF Enlisted Aviator and a civilian contractor. These combined experiences and their shared passion for music inspired them to launch Heartstrings and begin changing lives.

Presenting Sponsor (One Available)

As the presenting sponsor, you will become our exclusive event partner with naming rights. Your brand will be intimately associated with every element of the 2nd annual Chili Bourbon Festival. This package includes the works – it’s packed with over two dozen different ways that your brand will be prominently displayed to over 5,000 festival attendees. Just check out this list of sponsorship benefits, it’s packed with all of the bells and whistles!

Sponsorship Cost - $10,000
Sponsorship Value - $21,600
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Brand Recognition - Number of Email Blasts 2
Mention in Eblasts
($50 per 1,000 subscribers, current database 13,000)
$1,300
Mention in Newsletters
($50 per 1,000 subscribers, current database 13,000)
$1,300
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Inclusion in TV Media Spots
($1,500 value per segment)
$4,500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Collateral - Quantities 10,000
Logo on GA Tickets (Print)
($100 value, per 1,000 qty)
$1,000
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$500
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$500
Stage Fencing Signage
($100 value per banner, per 1,000 attendees)
$500
Zone Entry / Fencing
($100 value per banner, per 1,000 attendees)
$500
Stage Backdrop
($2,500 hard cost + $100 value per 1,000 attendees)
$3,000
Additional Sponsorship Perks / Sponsorship Level $20,000
Quantity of Tickets 80/12
Complimentary GA Tickets
($15 GA)
$1,200
Complimentary VIP Tickets
($150 VIP)
$1,800
Branded Video Recap
($1,500 value)
$1,500
Copy of High Res Photography
($750 value)
$750

VIP SPONSOR (One Available)

As the VIP sponsor, you will become our industry exclusive event partner. Your brand will be intimately associated with every element of the 2nd annual Chili Bourbon Festival. This package includes an array of advertising benefitis with multiple ways your brand will be prominently be displayed to over 5,000 festival attendees. Just check out this list of sponsorship benefits...

Sponsorship Cost - $7,000
Sponsorship Value - $15,750
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$500
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Brand Recognition - Number of Email Blasts 2
Mention in Eblasts
($50 per 1,000 subscribers, current database 13,000)
$1,300
Mention in Newsletters
($50 per 1,000 subscribers, current database 13,000)
$1,300
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Inclusion in TV Media Spots
($1,500 value per segment)
$4,500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Collateral - Quantities 10,000
Logo on Drink Tickets
($100 value, per 1,000 qty)
$1,000
Logo on Wristbands
($100 value, per 1,000 qty)
$1,000
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$500
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$500
Stage Fencing Signage
($100 value per banner, per 1,000 attendees)
$500
Stage Side / Top Scrims
($3,000 hard cost + $100 value per 1,000 attendees)
$3,500
Additional Sponsorship Perks / Sponsorship Level $20,000
Quantity of Tickets 80/12
Complimentary GA Tickets
($15 GA)
$900
Complimentary VIP Tickets
($150 VIP)
$1,500
Branded Video Recap
($1,500 value)
$1,500
Copy of High Res Photography
($750 value)
$750

ENTERTAINMENT SPONSOR (One Available)

The Arizona Stage is a custom designed stage at Dr. AJ Chandler Park, featuring bourbon brands, Chili food vendors, music, shaded seating and room for festival attendees to explore, sip and savor the Chili flavor in front of live entertainment. As the entertainment sponsor, your brands will benefit from direct exposure to 5,000 Chili fans.

Sponsorship Cost - $5,000
Sponsorship Value - $19,850
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Brand Recognition - Number of Email Blasts 2
Mention in Eblasts
($50 per 1,000 subscribers, current database 13,000)
$1,300
Mention in Newsletters
($50 per 1,000 subscribers, current database 13,000)
$1,300
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$1,000
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$500
Stage Fencing Signage
($100 value per banner, per 1,000 attendees)
$1,000
Stage Backdrop
($2,500 hard cost + $100 value per 1,000 attendees)
$3,000
Stage Side / Top Scrims
($3,000 hard cost + $100 value per 1,000 attendees)
$3,500
Additional Sponsorship Perks / Sponsorship Level $4,000
Quantity of Tickets 40/6
Complimentary GA Tickets
($15 GA)
$900
Complimentary VIP Tickets
($150 VIP)
$1,500

SPICY LOUNGE SPONSOR (One Available)

Get your brand noticed by the most affluent festival attendees in the Spicy Lounge. An experience reserved for important sponsors, featuring shaded seating, a bar with exclusive bourbon and beverage options, private air conditioned restrooms, catered food, activities & entertainment.

Sponsorship Cost - $5,000
Sponsorship Value - $12,850
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Brand Recognition - Number of Email Blasts 2
Mention in Eblasts
($50 per 1,000 subscribers, current database 13,000)
$1,300
Mention in Newsletters
($50 per 1,000 subscribers, current database 13,000)
$1,300
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Signage / Attendance Value 5,000
Event Booth / Lounge Signage
($100 value per banner, per 1,000 attendees)
$500
Lounge Entry / Fencing
($100 value per banner, per 1,000 attendees)
$500
Step & Repeat
($100 value per banner, per 1,000 attendees)
$1,500
Additional Sponsorship Perks / Sponsorship Level $4,000
Quantity of Tickets 40/6
Complimentary GA Tickets
($15 GA)
$600
Complimentary VIP Tickets
($150 VIP)
$900
Private Lounge
($3,500 value)
$1,500

BOURBON STREET SPONSOR (Three Available)

As the Bourbon Street sponsor, your brand will be a featured VIP Bourbon brand amoungst the other 2 support bourbon brands that are exclusive to the VIP with a top tier brand. The Bourbon Street sponsor will host a hospitality, VIP & Sampler Pit area within the event for aficionados to sip, savor and enjoy the experience as to why we built this event.

Sponsorship Cost - $5,000
Sponsorship Value - $13,900
ENHANCE THE CONSUMER EXPERIENCE

LET US HELP YOU WITH YOUR PRE, ON-SITE & POST EVENT ROI

INCREASE YOUR BRAND AWARENESS & VALUE


CUSTOM BRAND PACKAGES AVAILABLE

BOOTH PACKAGES + SIGNAGE + PROMOTIONAL

ESTIMATES AVAILABLE UPON REQUEST
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Event Website Digital Ad
($25 value per 1,000 views, varies by event size)
$1,250
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$1,500
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$2,500
Additional Sponsorship Perks / Sponsorship Level $2,000
Quantity of Tickets 20/4
Complimentary GA Tickets
($15 GA)
$300
Complimentary VIP Tickets
($150 VIP)
$600

LAWN GAMES SPONSOR (Three Available)

The best way to keep fans engaged and enjoying their day at the Chili Bourbon Festival is to give them fun opportunities to get in on the action. As the games sponsor, your brand equals fun! With jumbo sized lawn games and exciting ways to play, you will have a unique opportunity to market your brand to more than 5,000 festival patrons. Games may include cornhole, jumbo chess, jumbo connect four, beer pong, giant flip cup and more.

Sponsorship Cost - $5,000
Sponsorship Value - $13,900
ENHANCE THE CONSUMER EXPERIENCE

LET US HELP YOU WITH YOUR PRE, ON-SITE & POST EVENT ROI

INCREASE YOUR BRAND AWARENESS & VALUE


CUSTOM BRAND PACKAGES AVAILABLE

BOOTH PACKAGES + SIGNAGE + PROMOTIONAL

ESTIMATES AVAILABLE UPON REQUEST
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Event Website Digital Ad
($25 value per 1,000 views, varies by event size)
$1,250
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$1,500
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$2,500
Additional Sponsorship Perks / Sponsorship Level $2,000
Quantity of Tickets 20/4
Complimentary GA Tickets
($15 GA)
$300
Complimentary VIP Tickets
($150 VIP)
$600

CHILI PICNIC SPONSOR (Ten Available)

Support the community by giving, supporting and particpating in the hottest running Chili celebrations our great state of Arizona has to offer. Your Chili Picnic Sponsorship will benefit our community contribution to support the chili cook-off, the mission and we thank you for your continued support!

Sponsorship Cost - $2,500
Sponsorship Value - $10,650
ENHANCE THE CONSUMER EXPERIENCE

LET US HELP YOU WITH YOUR PRE, ON-SITE & POST EVENT ROI

INCREASE YOUR BRAND AWARENESS & VALUE


CUSTOM BRAND PACKAGES AVAILABLE

BOOTH PACKAGES + SIGNAGE + PROMOTIONAL

ESTIMATES AVAILABLE UPON REQUEST
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Event Website Digital Ad
($25 value per 1,000 views, varies by event size)
$1,250
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$1,000
On Site Activation 5,000
Event Booth 10 x 20
($100 value per banner, per 1,000 attendees)
$1,500
Additional Sponsorship Perks / Sponsorship Level $1,000
Quantity of Tickets 20
Complimentary GA Tickets
($15 GA)
$300

AUTO SPONSOR (One Available)

Prominently display one of your top selling cars or trucks to over 5,000 festival patrons with the Auto Zone sponsorship. This exclusive opportunity will get your auto brand in front of east valley customers, impress them with a great visuals and take advantage of the high traffic to gather valuable marketing data through a sweepstakes or giveaway. We will work with you to reach patrons before, during and after the event to drive traffic to your showroom. This package also includes 100 General Admission tickets to offer as incentive for test driving a vehicle during the two weeks leading up to the event, with our team heavily promoting across social media.

Sponsorship Cost - $2,500
Sponsorship Value - $9,850
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Event Website Digital Ad
($25 value per 1,000 views, varies by event size)
$1,250
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$1,000
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$1,000
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Number of Releases 3
Mention in Press Releases
($500 value per release)
$1,500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$500
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$1,000
Additional Sponsorship Perks / Sponsorship Level $2,000
Quantity of Tickets 20/4
Complimentary GA Tickets
($15 GA)
$300
Complimentary GA Tickets
($150 VUP)
$600

TICKET SPONSOR (One Available)

Event tickets and drink tickets are a great way to reach every festival attendee! We can put your advertisement right on the back side of 5,000 printed general admission tickets OR we can feature your company logo prominently on 30,000 drink tickets – the choice is yours. This is a great sponsorship option for brand awareness or trackable bounce back offers. Your sponsorship includes these great benefits!

Sponsorship Cost - $1,500
Sponsorship Value - $7,000
Attendance 5,000
Website Traffic 50,000
Social Media Impressions 4,000
Brand Recognition - Website Traffic 50,000
Logo on Event Website
($50 value per 1,000 views, varies by event size)
$2,500
Event Website Digital Ad
($25 value per 1,000 views, varies by event size)
$1,250
Brand Recognition - Social Media Impressions 4,000
Social Media Mentions
($.25 per impression / reach)
$500
Sponsored Dedicated Social Media Post (Boost)
($.25 per impression / reach)
$500
Brand Recognition - Attendance 5,000
Sponsor Thank You on Stage
($100 value per mention, per 1,000 attendees)
$500
Number of Releases 1
Mention in Press Releases
($500 value per release)
$500
Number of Event Promotion Websites 10
Mention in Event Listings
($500 value per 10 listings)
$500
Number of Printed Materials 5K/50
Logo on Print Marketing Materials
($50 value per 500 flyers and 5 posters)
$500
Branded Signage / Attendance Value 5,000
Perimeter Fencing Signage
($100 value per banner, per 1,000 attendees)
$500
Event Booth / Zone Signage
($100 value per banner, per 1,000 attendees)
$250
Additional Sponsorship Perks / Sponsorship Level $2,000
Quantity of Tickets 20/4
Complimentary GA Tickets
($15 GA)
$300
Complimentary GA Tickets
($150 VUP)
$600